Digital Marketing
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Introduction to Digital Marketing
Digital marketing has become an indispensable skill in today’s technology-driven world. A comprehensive digital marketing course module is designed to provide students with the knowledge and tools needed to excel in this field. This module covers various aspects of digital marketing, from basic concepts to advanced strategies.
Duration - 6 Months
- Definition and importance of digital marketing
- Traditional vs. digital marketing
- Key digital marketing concepts and terminology
- Introduction to SEO
- On-Page SEO
- Off-Page SEO
- Technical SEO
- SEO Tools and Analytics
- Introduction to SEM
Google Ads
- Campaign Analytics and Reporting
- Introduction to SMM
- Social Media Strategy
Content Creation and Management
- Social Media Advertising
- Analytics and Reporting
- Introduction to Content Marketing
- Content Strategy
- Content Creation
- Content Distribution
- Content Performance Measurement
- Introduction to Email Marketing
- Email Marketing Strategy
- Email Design and Content
Email Automation
- Email Analytics and Reporting
- Introduction to Affiliate Marketing
- Affiliate Networks and Programs
- Setting Up Affiliate Campaigns
- Affiliate Marketing Strategies
- Introduction to PPC
- Google Ads and Bing Ads
- Display Advertising
- Analytics and Reporting
- Introduction to Web Analytics
- Google Analytics
- Advanced Analytics Techniques
- Developing a Digital Marketing Plan
- Budgeting and Resource Allocation
- Campaign Execution and Management
Performance Measurement and Optimization
- Creating a digital marketing plan for a real-world scenario
- Executing and managing digital marketing campaigns
- Measuring and optimizing campaign performance
- Presenting the digital marketing strategy and results